Online dating platforms makes tremendous growth after the Covid-19 pandemic emerged as people could not physically meet each other. Hence, they were left with virtual interactions and innovative service providers were helping them connect with other users. Despite all this, online dating platforms face a skyrocketing threat of fraudulent activities such as counterfeit profiles, bogus offers, romance scams, blackmail, inappropriate grouping, and harassment cases.
As Federal Trade Commission (FTC) reports, around $547 million was lost to romance scams which is yet a record-breaking increase. Therefore, to prevent chances of a further increase, dating sites need to integrate biometric user authentication. Imposters camouflage identities to onboard online platforms. However, biometric screening identifies them in no time.
The blog covers ways this technology helps dating sites improve their services.
Biometric User Authentication – Safety Nets for Both Websites and Users
The interaction process on dating sites is simple as some users can simply build connections by either swiping right or left while others can directly reach out in dms. Similarly, other platforms also offer easy interaction for global customers. After finding a suitable match, both parties can initiate communication through messages. However, the negative point in all these fancy-looking dating experiences is that the legit users are unaware of who they are interacting with. Virtual meetings make it difficult to analyse the other person. Therefore, these factors increase the chances of falling prey to fraudsters.
The lack of robust biometric screening further escalates criminal activities. Therefore, dating platforms require AI-powered technologies to identify users prior to their registration. This way, they can safeguard themselves against fraudulent activities and provide a secure experience to daters. More benefits of biometric identity verification include;
In addition to other aspects, accountability is the most crucial for dating platforms. As per legal requirements, online dating platforms must safeguard users’ information while restricting criminal activities. Therefore, biometric recognition helps dating sites to prevent antisocial activities by restricting the onboarding of fraudsters. With tools like facial verification, users will be aware that they can be held responsible for their actions.
Biometric security checks ensure that the legit individual is registering on the platforms. Facial verification further eliminates the chances of identity camouflaging. It further saves legit users from the following entities:
Fraudsters who use dating sites to target victims and carry out malicious activities like organised group crimes fall under this category. Moreover, they are technologically advanced and try to dodge biometric security systems by using 2D/3D masks.
These users are those who onboard dating platforms to cause offensive or emotional distress. This is either because the individual suffers from a mental ailment or has a negative approach towards others.
Ensure a Better User Experience
Users are likelier to prefer platforms that offer both convenience and security. This is because the high risk of fraudulent activities drives various consequences for both individuals and dating sites. For instance, time waste, falling victim to criminals, and reputational damages.
With efficient biometric security checks in place, online platforms can mitigate the chances of fraudulent activities. Furthermore, a secure experience increases engagement, more traffic, and uplifts the overall reputation of platforms. Solutions like facial recognition, fingerprint analysis, iris/retina scan, and much more make biometric recognition solutions reliable for dating sites.
Upholds Platforms’ Reputation
As per the regulatory obligations, dating sites have the social responsibility to protect their users from becoming a part of any fraudulent scheme. Moreover, it should also make sure that the individuals do not suffer from any emotional, psychological, or financial distress. To prevent these issues, dating sites require biometric ID cards and identity verification services.
Provides Improved Security
The prime concern of individuals while onboarding dating sites is security. In case the platform lacks preventive measures for fraudulent activities, it will drive the users away. People from different regions register on dating sites to interact and build relationships but some of them are mere scammers. They onboard virtual platforms to perform illicit actions and exploit legitimate users. Therefore, platforms require biometric passports and other document verification solutions to validate global users. Ultimately, dating sites can provide improved security to individuals interacting online.
In a Nutshell
With the rapid adoption of online interaction, dating sites are becoming vulnerable to fraudulent activities. For instance, romance scams, identity theft, catfishing, and others. Therefore, dating platforms need to incorporate efficient biometric recognition solutions. They ensure legit users are onboarding the platforms by employing checks such as facial verification. Ultimately, digital onboarding and customer identification solutions are providing enough accuracy to dating sites to ensure a secure user experience.
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