Dubai is a popular tourist destination for its luxurious lifestyle, shopping, and entertainment options. Desert safari, one of the major attractions in Dubai, is an exciting way to explore the desert while enjoying various activities such as dune bashing, camel rides, and sandboarding.
Investing in a desert safari business in Dubai can be a great opportunity for entrepreneurs looking to tap into the tourism market. However, before investing, it is important to consider various factors. This article will discuss 10 things to consider when planning a desert safari investment in Dubai.


Identifying the right location for your luxurious desert safari Dubai business is crucial. It is because it can significantly impact the number of tourists you attract. It is essential to choose a location that is easily accessible and close to popular tourist destinations. This will make it more convenient for tourists to include a desert safari in Dubai in their itinerary. You should consider the proximity to the desert and the availability of parking and other facilities.

Tour packages:

Offering a variety of tour packages is essential to cater to the different preferences and budgets of tourists. The tour packages can include luxury packages with private tours and high-end amenities.
However, the budget packages are for those looking for more affordable options and group packages for families and friends traveling together. This will help you to attract a wider range of tourists and increase your revenue potential.


Investing in a fleet of reliable and well-maintained vehicles is crucial for the success of a desert safari business. The vehicles should be suitable for off-road conditions. Also equipped with safety features such as rollover protection and seat belts.
It is also essential to maintain the vehicles regularly. You should also ensure they are in good working condition to provide tourists with a safe and comfortable experience.


Hiring experienced and knowledgeable staff is essential to handle the operations and guide tourists during the desert safari. The staff should be trained in desert safety, first aid, and customer service. They should also be able to speak multiple languages to cater to tourists from different countries. Having friendly and professional staff can create a positive tourist experience and build a good reputation for your business.


Ensuring safety measures are in place is of the utmost importance to protect tourists and staff during desert safari activities. The staff should be trained in desert safety and first aid, and the vehicles should be equipped with safety features. It is also important to have a plan in place for emergencies and conduct regular safety drills.


Securing adequate insurance coverage is essential to protect your business and employees in case of accidents or other unforeseen events. You should consider different types of insurance, like workers’ compensation insurance, liability insurance, and property insurance.
Liability insurance can protect your business from financial loss if a tourist or employee is injured or sustains damage to their property while on a desert safari tour.
Property insurance can protect your business from loss or damage to equipment, vehicles, and buildings. Workers’ compensation insurance can provide financial protection for employees in case of work-related accidents or injuries.


Developing an effective marketing strategy is crucial to promote your desert safari business and attracting more tourists. This can include online marketing, social media marketing, and traditional advertising. Creating a strong online presence is also important as having a professional website and social media accounts.


Building partnerships with other tourism businesses and organizations can expand your reach and increase your revenue potential. This can include partnering with hotels, travel agencies, and other tour operators. This can attract more tourists and also help in cross-promoting your business.

Permits and regulations:

Obtaining all necessary permits and adhering to local regulations are crucial in legally operating a desert safari business. This includes obtaining a business license from the Department of Tourism and Commerce Marketing (DTCM) and the Dubai Municipality.
It is also important to obtain necessary permits and approvals for specific activities such as camping or dune bashing. These permits can vary depending on the emirate you are located in.
It is also important to pay all required taxes and fees, such as Value Added Tax (VAT) and commercial fees. Failure to comply with regulations and obtain necessary permits can result in penalties and fines and may even lead to the closure of your business.


Carefully analyzing the financials of your business and developing a realistic budget. Also, the revenue projections are crucial for the success of your desert safari business. It is important to clearly understand the costs involved in starting and operating the business and projected revenues. This will help you to make informed decisions about investments, expenses, and pricing strategies.

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